A bit about me
I’m an alternative electronic artist, producer, and world-builder exploring the tension between control and surrender, discipline and instinct, shadow and embodiment.
Born to a Swedish mother and Indonesian-Chinese father and raised across Sweden, Kuwait, China, the U.K., and the U.S., I grew up adapting to shifting cultures, languages, and identities. That early fragmentation has become my superpower: I am a sharp observer of systems, a translator between worlds, and an artist obsessed with coherence.
My sound blends guitar-driven alternative textures with precise electronic production. I am moody, restrained, and emotionally surgical. There’s discipline in the structure. Heat under the surface. Influences range from 90s trip-hop and alt-rock to minimalist techno and cinematic pop, but I resist clean categorization through my work because my work is an expression of myself, and I live in the in-between.
I’m a researcher by day - currently at Google - and a performer by night. I approach music like architecture. Every release sits inside a larger arc. Days of E.N.D., uninvited, IF I’M BEING HONEST, Perfectionism, Judgement. These aren’t just projects - they’re chapters in an evolving philosophy about my lived truth.
Beyond music, I am building an ecosystem - immersive live sets, mixed-methods events, and community spaces designed for high-performers who feel creatively misaligned. My work extends beyond sound and into structure: how we build a life, how we hold power, and how we return to instinct without losing discipline.
I do not chase trends. I build containers. And then I fill them with my truth to - hopefully - inspire you to pursue yours.
“From Uninvited to unrestrained, Sam Shi’s artistry is a testament to the power of authenticity, resilience, and the magic of music that transcends boundaries. Don’t just RSVP—embrace the invitation to step into her world.”
– Buzz Music LA, on uninvited (2024), Sam’s sophomore album
“A glorious electronic album with lush pop sensibilities that sees Samanta shining across pop and electronic subgenres like dance-pop, melodic house, alternative pop, techno and indie pop.”
– EARMILK, on Days of E.N.D. (2022) Sam’s debut album